From first architecture to the next round.

Advice from people who have built, exited and invested, not observed. We have founded and sold to Tencent, run diligence at a billion-dollar fund, and co-founded India's first consumer-lending fintech. That is the chair your advice should come from.

ForPre-seed to Series B founders
ShapeAdvisory hours · embedded sprints · board seats
Recent$7M raised · +40% revenue for one client
Where we lean in

The six decisions that decide
a company's first five years.

01 · Capital

Fundraise & narrative

The story, the numbers behind it, the process and the room. Investor-grade diligence run on yourself before anyone else runs it on you.

02 · Product

Product & roadmap

What to build, what to cut, and the sequencing that gets to revenue before it gets to burn. Roadmaps that survive contact with users.

03 · Technology

Architecture & AI

First architecture that won't need rewriting at scale, AI that is a moat rather than a demo, and build-vs-buy calls made with operator scar tissue.

04 · Team

Hiring & org

The first ten engineering hires, the hiring bar, founder role design, and when the time comes, the executive search run from inside the company.

05 · Market

GTM & pricing

Channel, pricing and positioning choices pressure-tested by strategy consultants and investors at the same table.

06 · Governance

Board & investor relations

Board preparation, investor updates and the discipline that makes the next round easier than the last. We sit beside you in the meetings that matter.

When advice needs hands
Seats & pods
Advisory deepens naturally: a CTO seat when the chair needs filling, a Build Pod when the roadmap needs a team. Each step credits into the next.
Why founders pick us

Skin in the game,
scar tissue in the room.

01

We have sat in your chair

Founded, funded, scaled and exited, including a sale to Tencent. The advice is from memory, not from a framework library.

02

We have sat in their chair too

Operating partner at a billion-dollar PE fund; 25+ private investments allocated and advised across the partnership. We know exactly what the other side of the table needs to see.

03

Recent, not historical

A $7M fundraise and +40% revenue lift for a leading vehicle-care platform; a CTO seat held at a mobility-technology company today. The playbook is in production right now.

Startup Advisory · the ask

Bring the decision that keeps you up at night.

Start with
A one-on-one conversation
Speak to us